Following its recent revamp from the site famous for reuniting old school friends, to the home of the UK’s ‘cherished memories’, Friends Reunited will initially be working with Maxymiser to identify and execute a series of MVT campaigns. Former social networking pioneer Friends Reunited has relaunched under new management and with a renewed focus on ‘shared memories’.
The new-look site lets users create their own 'memory boxes', as part of its emphasis on online nostalgia.
ITV's big mistake was that it paid too much attention to that 40%.
Yes, people were paying - but even four years ago it was pretty obvious that charging people for basic communication wasn't going to work in the long term.
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Social network Friends Reunited has selected Maxymiser, to increase online customer engagement across Brightsolid online publishing’s portfolio of sites, Friends Reunited, Find My Past and Genes Reunited.
Until April 2008 if you wanted to harass your first love or send a cheeky "I'm rich and you're not! " message to your teenage tormentors, you had to pay for it.