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We talked to the men and women behind niche dating websites to find out what makes their crazy ideas so successful.

From simple revenue models to familiarity with their customers, niche dating site creators believe they have a handle on their specific market.

He assumed that a complete rebranding would be required at the site, which is now his full-time job. on Election Day, Goss was nursing a beer wondering what he was going to do with the site after the votes were counted, presumably in Hillary Clinton's favor.

"When he actually won, all the thinking and plans went out the window. They went ahead with a slight redesign, making the website appear more "Trumpian" and presidential, he says.

Goss estimates that there are now 12,000 active users, many of whom pay a membership fee, a sharp increase from a post-launch user base of around 500.

And while other series have addressed the digital rewiring of our romantic lives, is one of the rare shows to have the all-consuming culture of app-based dating baked into its narrative DNA."After he won, we've consistently had people sign up every single day," explains Goss, a Republican, adding that in the days and weeks leading up the election, there had been a considerable dip in users, with some days completely void of new members.But the morning after the election, Goss says he awoke to six new paying customers, a number which may seem slight yet steady in terms of the growth of the overall site.We also asked online daters what drove them to join the super-tailored sites and whether they have found love in the digital world. The Doctors moderates this forum and all comments must follow The Doctors Community Guidelines and New Terms of Use .

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