We talked to the men and women behind niche dating websites to find out what makes their crazy ideas so successful.
From simple revenue models to familiarity with their customers, niche dating site creators believe they have a handle on their specific market.
He assumed that a complete rebranding would be required at the site, which is now his full-time job. on Election Day, Goss was nursing a beer wondering what he was going to do with the site after the votes were counted, presumably in Hillary Clinton's favor.
"When he actually won, all the thinking and plans went out the window. They went ahead with a slight redesign, making the website appear more "Trumpian" and presidential, he says.
Goss estimates that there are now 12,000 active users, many of whom pay a membership fee, a sharp increase from a post-launch user base of around 500.